Just because you are a character, doesn't mean you have character
Ivo Schoofs has been a guest of GLOW before. Since then his ‘Large Pendulum Wave’ and ‘Large Fire Tornado’ have successfully been touring to many prominent festivals across the globe. ‘Just because you are a character, doesn’t mean you have a character’ is a 21 meter high, installation created by this Eindhoven light artist.
In this large, kinetic interactive light artwork, rotation transforms into translation. The coloured light and movements create new characters; a new Eindhoven visual language, which has an alienating as well as a connecting factor. The miraculous, repetitive movement challenges the spectator into constantly discovering new structures.
This project is part of Roundabout Design. A permanent design route throughout the city center to inspire visitors of Eindhoven. This "Roundabout Design" will eventually be a link between design-oriented institutions such as TAC, the Design Academy, Philips Museum, Kazerne, van Abbemuseum, DesignHuis, Schellensfabriek, and the NRE and VDMA areas. Brandstore Eindhoven next to Eindhoven central station is acting as the start and the end of the tour.
Photographer Claus Langer
The work of Ivo Schoofs (1972) is often based on natural and physical phenomena, i.e. movement, gravity, heat, and light. The work offers the spectator(s), through large-scale audiovisual installations, an experience to return to the base of the forces of nature. Technology and science are made visible and sometimes, if possible, comprehensive. The black boxes are opened, the oil can be smelled and the gears are rotating. New sensory experiences and insights are formed upon a base of nature itself.
photo: Bart van Overbeeke Fotografie